Guide: Campaign Composer

What is it?

Campaign Composer is Attentive’s centralized tool for creating and scheduling one-time or sequenced marketing messages. It allows you to build:

• Single-Message Campaigns: A one-off message via SMS, email, or push notification
• Multiple-Message Campaigns: A strategic sequence of messages sent over several days.
• Multi-Channel Campaigns: A unified campaign where the first touchpoint might be an email and the follow-up is a text or push (or vice versa).

Why should I use it?

Consolidating your messaging into the Campaign Composer—rather than sending isolated messages—improves performance and saves time:

• Increased Conversion with AI Retargeting: You can automatically send a second message specifically to subscribers who didn't click or open the first one.
• Consistent Customer Experience: By viewing your sequence in the "Campaign Flow" view, you ensure your brand voice and offer remain consistent across all messages
• Smarter Optimization: Use built-in A/B testing to compare different subject lines, media, or send times within the same campaign framework.
• Efficiency: Instead of managing multiple separate campaigns, you can manage one "Master Campaign" that contains all your touchpoints and unified reporting.

How do I use it?

1. Start your Campaign

Go to Campaigns and click + Create campaign. Choose Text or Email or Push notification for your first message. You can name the campaign and add up to five internal tags for tracking.

2. Define the Audience & Timing

For each message in your campaign:

• Select Audience: Choose dynamic or manual segments to receive the message. Use the Exclude feature to filter out specific groups (like recent purchasers).

• Schedule: Choose the send date and time. You can send based on your brand's HQ time or the subscriber's local time zone.

3. Design your Content

The Composer will prompt you for different details based on the channel:

• For Text: Draft your copy and add media (GIFs/Images). 
  Note: Only use curly brackets { } for dynamic variables like {{offer.code}} to ensure the message delivers.
• For Email: Add your Subject Line, Preview Text, and "From" details. Choose between the Drag-and-Drop editor for ease or the HTML editor for full customization.

• [Beta] For Push: Add your title and description and add an image. Titles may be truncated after 30 characters and descriptions may be truncated after 130 characters. 
  Note: we recommend keeping images around 1MB for best performance with a 2:1 ratio. 

  • Determine the action: Deep link or Open app home screen
    • A deep link takes users directly to a specific screen or content inside your app when they tap the push notification
      • Work with your developer team to determine what values to add to this field

    • Open app home screen takes users to the app home screen when they tap on the notification

      

4. Build the Sequence (Optional)

Click + Add message to add subsequent touchpoints.

• Retargeting: For these follow-ups, you can choose to target the "Recipients of the first message who didn't click/open."
• Sequencing: Ensure your messages are scheduled in the same order they appear in the Composer sidebar.

5. Review & Launch

Before scheduling, click Review & schedule campaign.

• Test: Send a text message or push notification to your mobile device, or an email to your inbox to check formatting.
  • [Beta] For Push notification tests, you can send to a specific user or enter the device token:

• Final Audit: Verify that the "Smart Sending" settings and audience counts look correct, then click Schedule campaign.