Choose one of the methods below to set up an A/B test that compares your selected send time to a send time optimized by Send Time AI.
Note: If you’re interested in tracking performance of A/B test variants in a third-party analytics platform, such as Adobe Analytics or Google Analytics, see [Beta] Track A/B test variant links with a variable for more information.
Create an A/B test campaign
- Click Create campaign.
- Select A/B test.
- Choose Text or Email.
- Choose Send time.
- Open the Test details & send time drawer.
- Click the Convert and test link.
Create a text or email campaign
- Click Create campaign.
- Choose Text or Email.
- Open the When to send drawer.
- Click the Convert and test link.