You can track Identity AI performance using link tracking parameters in your browse abandonment, cart abandonment, and session abandonment journeys. This lets you see the difference between your baseline recipients and those recognized by Identity AI in third-party analytics platforms, such as Google Analytics.
Add Identity AI tracking to journey message links
- Go to the journey message you want to add Identity AI tracking to.
- Click { } for a link tracking parameter to add the
{{triggerEvent.identityAIMatch}}variable to that parameter. You can also manually add the variable to the Link URL.
This outputs _identity_ai for Identity AI-recognized recipients, and leaves it blank for others.
Example:
A resolved cart abandonment journey link for a subscriber identified by Identity AI might look like this:https://www.yoursite.com/shop?attn_identity=cart_abandonment_identity_ai.
A resolved cart abandonment journey link for a subscriber who wasn't identified by Identity AI, however, might look like this: https://www.yoursite.com/shop?attn_identity=cart_abandonment.
Update global journey link tracking settings to include Identity AI tracking
We recommend updating your global journey link tracking settings to include the {{triggerEvent.identityAIMatch}} variable in all new messages.
- Go to Settings > Link tracking.
- Add the
{{triggerEvent.identityAIMatch}}variable to a link parameter, such as utm_campaign or a custom parameter. See Set up global link tracking for more information. - Click Save settings.
Once you save, the {{triggerEvent.identityAIMatch}} will be included in links for all new messages according to your global link tracking settings.
Batch update existing links
If you need to update many journey links at once, we can run a batch update to add the Identity AI tracking variable to all existing journey links. This can ensure that both new and old links track Identity AI performance. Reach out to your Attentive CSM or our White Glove team (whiteglove@attentivemobile.com) for assistance.