Send messages in your brand’s voice with Brand Voice AI

Brand Voice AI amplifies Copy Assistant, Subject Line Assistant, and AI Journeys so that your messages and subject lines sound even more like your brand’s unique voice. Our best-in-class model crafts messages on your behalf in your brand’s unique tone and voice by analyzing your past messages sent via Attentive to help you create—in real time—message copy and subject lines that truly embody your brand.

You can use Brand Voice AI if you have AI Pro or AI Journeys. You can configure Brand Voice AI in Brand Kit.

If you’re interested in using Brand Voice AI to maximize revenue and boost ROI, sign up and learn more about Attentive AI™️ or reach out to your Attentive CSM.

Review and fine tune Brand Voice AI in Brand Kit

Brand Voice AI works out of the box to make Copy Assistant, Subject Line Assistant, and AI Journeys truly embody your brand’s unique tone and voice.

You can optionally choose to review and adjust your brand voice settings in Brand Kit, and you can always review and edit copy or email subject lines created by Attentive AI.

1. Go to Brand Kit or click the settings icon while composing a text message or writing an email subject line.
2. Go to step 4: Brand voice. Here, you can preview example messages that Brand Voice AI could create for a message in a welcome journey, campaign message, or email subject line. New previews are generated as you adjust settings.
   
3. (Optional) Click Advanced settings to fine tune Brand Voice AI.
   
   Here you can do the following:
   • Choose keywords that reflect your brand identity and voice, e.g., “bold,” “friendly,” or “professional.”
   • Choose how often to use scarcity or urgency in messages (e.g., “act now”).
   • Choose how often to use emojis.
   • Choose how often words should appear in all caps.
   • Choose how product titles should be capitalized.
     
     
     Note: This option isn’t available if you use AI Journeys or if you’re accessing Brand Voice settings while composing a message or subject line.
   • Choose to exclude certain keywords, emojis, phrases, acronyms, or single characters. See Configure Brand Voice exclusions for more information.
4. Click Save settings.

Configure Brand Voice exclusions

In the Exclusions section, you can specify keywords, emojis, phrases, acronyms, or single characters that should not be used in message copy Attentive AI helps you generate. This helps ensure your messages align with your brand’s voice and helps avoid sensitive topics.

To exclude a keyword, emoji, phrase, acronym, or character, type it in the text box and press return. Click X to remove an exclusion. Brand Voice previews immediately incorporate your exclusions.

Notes on exclusions

• Limit: You can add up to 50 exclusions.
• Exact match: Exclusions require an exact match. For example, excluding the word sale won’t prevent the word sales from appearing in message copy — you’d need to add both terms.
• Capitalization doesn’t matter: Matching is case-insensitive, so excluding Love also excludes love and LOVE.
• Emojis: You can exclude specific emojis (e.g., 🔥). However, this doesn’t block related words (e.g., excluding 🔥 doesn’t exclude the word fire).
• Phrases: You can exclude phrases of up to ten words.
• Special characters: Punctuation and special characters (like !, @, ") can be excluded.

Best practices for exclusions

• Be specific: Because exclusions use exact matching, think about different variations or forms of words that you want to avoid. If you want to exclude the words run, running, or ran, you’ll need to add all three as separate exclusions.
• Avoid common words: Don’t add extremely common words (such as a, is, or the) as exclusions. Excluding these words can significantly limit Brand Voice AI’s ability to generate useful and natural-sounding message copy.

Access Brand Voice AI settings while creating messages and subject lines

You can always open Brand Voice AI settings while creating text messages or email subject lines.

Open Brand Voice AI settings while creating campaign or journey text messages

While creating a campaign or journey text message, click the settings icon to see and configure Brand Voice AI settings.

Keep in mind that the options to adjust messages by making them shorter, adding urgency, etc., apply only to the message you’re composing. If you want to adjust settings that apply to all of your messages, use the advanced settings in Brand Voice.

Open Brand Voice AI settings while creating an email subject line

While creating an email subject line with Subject Line Assistant, click the settings icon to see and configure Brand Voice AI settings.