Create a landing page

Landing pages are static capture forms that let you collect new SMS subscribers in offsite places. These forms are always active and accessible to your audience via the Attentive hosted URL. Attentive hosts landing pages while you add them to assets such as emails, social media accounts, or your domain.

Here's how we recommend using landing pages:

• Convert email subscribers into SMS subscribers.
• Provide an evergreen sign-up experience in a marketing channel.
• Offer a promotion when customers subscribe to your SMS messages.
• Use a QR code to add a sign-up link to physical assets, like flyers and advertisements.

When you design a landing page, Attentive applies responsive design to automatically adjust formatting to fit mobile and desktop devices. You can customize your landing pages to display different images, colors, and buttons depending on the device type.

Create a custom landing page

Follow the instructions below to fully customize your landing page. As you design your landing page, use the Desktop / Mobile toggle at the bottom to apply responsive design to the landing page.

1. On the Sign-up Units tab, click + Create sign-up flow.
2. In the Create sign-up flow popup, click Build custom > Continue.
   The configuration page appears.
3. In the Name your sign-up flow field, enter an internal-facing name for your landing page.
4. Below Templates, select Landing Page.
5. Click Create.
   The landing page editor appears.
   
6. Design your landing page.
7. Activate your landing page.

Create a landing page with our template

Using a landing page template, you can quickly apply your brand kit styles and copy to a new landing page to begin converting subscribers. Each template is preconfigured with your brand’s styles, offers, and welcome message. It's also optimized for audience targeting and for your display rules.

Follow the instructions below to quickly create your landing page with our Convert link visitors template. As you design your landing page, use the Desktop / Mobile toggle at the bottom to apply responsive design to the landing page.

1. On the Sign-up Units tab, click + Create sign-up flow.
2. In the Create sign-up flow popup, click Choose template > Continue.
3. On the Convert link visitors - Landing page tile, click Start with template.
   The landing page template editor appears.
   
4. (Optional) Below Offer, click the drop-down to add an offer to your landing page. Customers who subscribe will receive this offer in their welcome journey.
5. Below SMS Welcome Journey, select the welcome journey you want them to enter when they subscribe via this landing page.
   • If you use Attentive Email, you can do the same thing under Email Welcome Journey. This simultaneously enters the subscribers in your email welcome journey.
6. Hover over the preview and click Edit Design to edit the design. See Design your landing page for more information.
7. Click Schedule and activate.
8. Activate your landing page.

Design your landing page

After you configure your landing page, use the editor to customize its design and styles. Your Brand Kit styles apply by default, however you can customize all fields. As you make changes, the preview screen updates in real time.

If a design field appears outlined in red, it's because your chosen design may raise an accessibility concern.

1. At the top of the preview screen, click the tag for the content you’d like to configure. If you don't want to create a landing page for one of them, click the X. You can also click + to add a new page.
   • Email: View the user flow of subscribers opting in to email.
   • SMS: View the user flow of subscribers opting in to SMS.
   • Success: View the user flow after someone has successfully opted in.
   • Pre-Engagement
   • Spin To Win
2. As you design each type of landing page, click on the following elements to add and customize them. Your Brand Kit styles apply by default.
   
   • Headlines: Adjust the font, size, color, alignment and copy in each headline. Click + Add headline at the bottom to add another headline. You can remove a headline by clicking the trash icon.
   • Legal disclosure: Click + Add element to display your brand’s legal disclosure on the landing page. If you want to make changes to the legal disclosure, contact your CSM.
   • Email / Phone field: Customize the background color, text color, and text formatting in the field where customers enter their contact information to subscribe. You can also customize the placeholder copy that appears in the field.
   • Continue / Subscribe button: At the bottom of the landing page, customers can click the continue / subscribe button to submit their email address or phone number. Customize the text, formatting, and colors of the button.
   • Dismiss button: Turn this on to add a link for customers to continue without subscribing. Customize the copy, styling, and formatting of the text.
   • Countdown: Turn this on to add a countdown timer to your landing page. Customize the type, labels, and styling of the timer. For more information, see here.
   • Social proof: Turn this on to add a social proof metrics to your landing page. Customize the subscriber collection period, threshold, and styling of the text. For more information, see here.
   • Mobile styling: If you want a different design for your mobile landing page, configure the settings here.
   • Internet browser tab title: Describe the landing page title on a customer's Internet browser tab.
   • Landing page URL: Identify your landing page with a unique page title in the landing page URL.
3. Click the tags at the top of the preview screen and repeat step 2 for each one.
4. Click Save changes.
   
   The Add an offer and a welcome journey page appears.
5. (Optional) Below Offer, click the drop-down to add an offer to your landing page. Customers who subscribe will receive this offer in their welcome journey.
6. Below SMS Welcome Journey, select the welcome journey you want them to enter when they subscribe via this landing page.
   • If you use Attentive Email, you can do the same thing under Email Welcome Journey. This simultaneously enters the subscribers in your email welcome journey.
7. Click Schedule and activate.

Activate your landing page

When you're ready to begin collecting subscribers with this landing page, follow the steps below to activate it. Then, add the page’s link to your marketing resources where you want to use it.

1. On the Review page, verify the logistics of your landing page.
2. Save the LANDING PAGE URL to incorporate the landing page in your marketing assets.
3. Click Activate sign-up unit. A confirmation message appears.
4. Click Activate to confirm.

After you activate the landing page, incorporate the link in your marketing resources to begin collecting subscribers. You can measure and track the success of your landing page from the Sign-up Units page.

Sign-up unit experience for existing subscribers

You can customize the message that appears in sign-up units for subscribers who’re already on the list, but submit their information again. For more information about changing the message that appears when existing subscribers enter their information again, see Customize messages for existing subscribers.

Assign custom attributes to a sign-up unit

You can also assign a custom attribute to a sign-up unit to identify subscribers who submit their information via that unit. This allows you to create messaging specific to these subscribers and to target them in campaigns or trigger a joined-a-segment journey. For more information about assigning custom attributes to sign-up units, see Assign a custom attribute to a sign-up unit.