[GA] Reports library

General release date: September 6, 2022
Beta release date: May 9, 2022

The Reports tab under Analytics now displays a new Reports library page. This feature consolidates your most important metrics into general categories, such as subscriber activity and campaign performance. Other reports are still available to generate and view–the reports have simply been rearranged to prioritize your most important data.
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The following sections are part of the reports library:

Subscriber Growth

This report shows all data pertaining to subscriber growth. The data is grouped by day. Additionally, you can customize the date range by clicking on the calendar icon next to the dates.

You can see how many new subscribers you received, how many subscribers unsubscribed, and how many total active subscribers you retained. Toggle between all three data points by clicking on the dropdown menu above the line graph to see a graphical representation of the metric.
Subscriber Growth report
Below the line graph, you can sort the data by clicking on any of the column headers.

You can also export this data as a .CSV file that downloads directly to your device. Only the data specified in the selected date range will be exported.

Campaign Performance

This report shows all data pertaining to campaign performance metrics. The metrics default to the last 30 days, but you can customize the date range by clicking on the calendar icon next to the dates. The data is grouped by day, but grouping by week, month, or year is also possible.

You can see metrics based on delivered campaigns, total clicks, total click rate, conversions, conversion rate, revenue, unsubscribes, and opt out rate. Toggle between all data points by clicking on the dropdown menu above the line graph to see a graphical representation of the selected metric.
Campaign Performance report
Below the line graph, you can sort the data by clicking on any of the column headers.

You can also export this data as a .CSV file that downloads directly to your device. Only the data specified in the selected date range will be exported.

Note: Text-to-Buy Campaigns by default will show Clicks and CTR as blank. For Text-to-Buy Campaigns performance, we recommend viewing click and reply data at the campaign level view.

Billing Performance

There are two reports that make up billing performance: Daily Message Cost and Campaign Spend.

Daily Message Cost

This report shows all data pertaining to message cost performance. The metrics default to the last 30 days, but you can customize the date range by clicking on the date dropdown menu. The data is grouped by day.

You can see metrics based on campaign cost, received cost, carrier fees, automated send cost, and total. Toggle between all data points by clicking on the dropdown menu above the line graph to see a graphical representation of the selected metric.
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Below the line graph, you can sort the data by clicking on any of the column headers.

You can also export this data as a .CSV file that downloads directly to your device. Only the data specified in the selected date range will be exported.

Campaign Spend

This report shows all data pertaining to campaign cost performance. The metrics default to the last 30 days, but you can customize the date range by clicking on the date dropdown menu. The data is grouped by day.

You can see metrics based on sends, characters, message segments, SMS segments, and MMS segments. Toggle between all data points by clicking on the dropdown menu above the line graph to see a graphical representation of the selected metric.
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Below the line graph, you can sort the data by clicking on any of the column headers.

You can also export this data as a .CSV file that downloads directly to your device. Only the data specified in the selected date range will be exported.

Sign-up Units Performance

This report shows all data pertaining to sign-up unit performance metrics. The metrics default to the last 30 days, but you can customize the date range by clicking on the calendar icon next to the dates. The data is grouped by day, but grouping by month is also possible.

You can see metrics based on impressions, clicks, joins, email saves, total revenue, and number of purchases. Toggle between all data points by clicking on the dropdown menu above the line graph to see a graphical representation of the selected metric.
Creatives Performance report
Below the line graph, you can sort the data by clicking on any of the column headers.

You can also export this data as a .CSV file that downloads directly to your device. Only the data specified in the selected date range will be exported.

Automated Messages Performance

This report shows all data pertaining to automated message performance metrics. The metrics default to the last 30 days, but you can customize the date range by clicking on the calendar icon next to the dates. The data is grouped by day, but grouping by week, month, or year is also possible.

You can see metrics based on delivered messages, clicks, click rate, conversions, conversion rate, revenue, unsubscribes, and opt-out rate. Toggle between all data points by clicking on the dropdown menu above the line graph to see a graphical representation of the selected metric.
Automated Messages Performance report
Below the line graph, you can sort the data by clicking on any of the column headers.

You can also export this data as a .CSV file that downloads directly to your device. Only the data specified in the selected date range will be exported.

Concierge Performance

There are five reports that make up Concierge performance: Concierge Performance Summary, Concierge Conversation Summary, Concierge Support Summary, and Concierge Performance by Journey.

Concierge Performance Summary

This report shows all data pertaining to Concierge performance metrics. The metrics default to the last 30 days, but you can customize the date range by clicking on the calendar icon next to the dates. The data is grouped by day, but grouping by week, month, or year is also possible.

You can see metrics based on conversations, Concierge conversions, Concierge Attributable Revenue, Concierge CVR, and Response Rate. Toggle between all data points by clicking on the dropdown menu above the line graph to see a graphical representation of the selected metric.
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Below the line graph, you can sort the data by clicking on any of the column headers.

You can also export this data as a .CSV file that downloads directly to your device. Only the data specified in the selected date range will be exported.

Concierge Conversation Summary

This report shows all data pertaining to Concierge conversation metrics. The metrics default to the last 30 days, but you can customize the date range by clicking on the calendar icon next to the dates. The data is grouped by day, but grouping by week, month, or year is also possible.

You can see metrics based on conversations, Concierge conversions, Concierge Outbound Messages, Escalations, Response Rate, and Average Replies Per Conversation. Toggle between all data points by clicking on the dropdown menu above the line graph to see a graphical representation of the selected metric.
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Below the line graph, you can sort the data by clicking on any of the column headers.

You can also export this data as a .CSV file that downloads directly to your device. Only the data specified in the selected date range will be exported.

Concierge Support Summary

This report shows all data pertaining to Concierge support metrics. The metrics default to the last 30 days, but you can customize the date range by clicking on the calendar icon next to the dates. The data is grouped by day, but grouping by week, month, or year is also possible.

You can see metrics based on conversations, Concierge conversions, Concierge Outbound Messages, Escalations, Conversations Resolved, and Time Saved. Toggle between all data points by clicking on the dropdown menu above the line graph to see a graphical representation of the selected metric.
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Below the line graph, you can sort the data by clicking on any of the column headers.

You can also export this data as a .CSV file that downloads directly to your device. Only the data specified in the selected date range will be exported.

Concierge Performance by Journey

This report shows all data pertaining to Concierge journey performance metrics. The metrics default to the last 30 days, but you can customize the date range by clicking on the calendar icon next to the dates. 
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Below the line graph, you can sort the data by clicking on any of the column headers.

You can also export this data as a .CSV file that downloads directly to your device. Only the data specified in the selected date range will be exported.

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