Program Reports

The Program Performance report provides a high-level view of your key metrics aggregated at the program level. This report includes:

• a daily breakdown of the same metrics shown on the Dashboard, including new SMS subscribes, SMS unsubscribes, and emails collected. Subscribe and unsubscribe metrics match the data available in the Text Subscriber Growth report. The report also shows messages sent, revenue, and billable spend for both campaigns and journeys.
• legal messages. Legal messages are also included in the Dashboard’s overall journey counts; however, they aren’t included in Journey Performance reports.
• two metrics that aren’t available on the Dashboard: conversions and average order value.
• attributable revenue generated across all transactional and Concierge purchases, as well as conversions with an Attentive-specific coupon code that fall outside of the specified attribution window. This also means that the amount in the Total Revenue column isn’t the sum of the amounts in the Campaigns Revenue and Journeys Revenue columns.

The report attributes revenue and conversions to the conversion date, while Campaign reports attribute revenue and conversions to the message send date.