The following reports are available to help you review and optimize your program's overall performance.
| Report name | Description |
| Program Performance |
The Program Performance report provides a high-level view of your key metrics aggregated at the program level. This report includes a daily breakdown of the same metrics shown on the Dashboard, including new SMS subscribes, SMS unsubscribes, and emails collected. Subscribe and unsubscribe metrics match the data available in the Text Subscriber Growth report. The report also shows messages sent, revenue, and billable spend for both campaigns and journeys. Finally, the Program Performance report includes two metrics that aren’t available on the Dashboard: conversions and average order value. |