When you send a campaign message, by default all subscribers receive the message. But once you have created manual and/or dynamic segments, you can start including them in or excluding them from specific messages. This helps you send more targeted, personalized messages to reach the right subscribers.
- Navigate to Campaigns and click + Create campaign.
- Select One-time SMS message and click Continue.
Set up your campaign opens.
- On the Set up your campaign screen, enter a name in the Campaign name field.
Note: Use a specific, memorable name for your campaign to make it easier to reference later. Subscribers can’t see the name of the campaign.
- Choose the segments you want to include/exclude from your message.
To include only a specific segment or segments:
i. In the Who will you send this campaign to? drop-down, instead of the default of All Subscribers being included, select a specific segment.
ii. (Optional) To include more segments, click the Include link and select the additional segment(s).
To exclude a specific segment or segments:
i. Click the Exclude link.
ii. In the EXCLUDED SEGMENTS drop-down, select a segment to exclude.
iii. (Optional) To exclude more segments, click the Exclude another segment link and select the additional segment(s).
5. Click Save & continue.