Heads up: This article assumes that you're already familiar with how segments work in Attentive, and that you already know how to define and collect custom attributes. If you aren't already, you may way to check out the following before proceeding:
Now that you’ve applied some custom attributes to subscribers, you can build new segments that target specific subscribers by their preferences.
After you've defined and collected some custom attributes about your subscribers, you can build segments on those attributes. Once built, you can use those segments to send messages to specific subscriber segments with journeys or campaigns.
To create a segment from a custom attribute:
- While signed in to Attentive, and go to Segments.
- Click Create segment.
- Click Create next to Dynamic segment.
- For Choose condition, select A subscriber’s characteristics.
- For Choose characteristics, scroll to the Custom Attributes section and choose the custom attribute you want to build a segment from.
- Select one or more custom attribute values you want to include in the segment.
Note that as you add (or remove) custom attributes from your segment, you can see the total number of potential subscribers in the segment on the right: - Finish setting up the segment, and then click Create in the lower-right corner. Your custom attribute segment is now saved, and you can use it in both campaigns and journeys.