We know that subscribers who've clicked a campaign message are more likely to engage with follow-up messages. Using a specific dynamic segment in Attentive, you can target not only those subscribers who've clicked any campaign message in the past, but also those who've clicked a specific message. You can also segment on subscribers who've clicked or not clicked a previously sent campaign message.
Check out these examples for inspiration:
- Select subscribers who've clicked on a previous campaign message about a sale promotion to send them a message for early access to a new sale.
- Select subscribers who've clicked on a new product announcement text to send them follow-up information regarding the new product.
To segment your subscriber list to a specific campaign message:
- Click Segments in the left navigation bar.
- Click + Create segment.
- Click Create next to Dynamic segment.
- On the Create a segment screen, select A subscriber’s activity in the first drop-down.
- Use the filters to compose a conditional statement such as: Has... Clicked a shortlink at least once over all time.
- Click Filter.
A new campaign conditional filter opens below. - Choose the specific campaign by clicking the Choose campaign list.
A list of campaigns appears, starting with scheduled campaigns (tagged “Scheduled”), and then chronologically from the last one sent. - Check the campaign, and then click Apply Selection.
- Click Create and save your segment.