Segment templates offer pre-filled options for building segments, which you can use to target common groups of subscribers, such as: new subscribers, repeat buyers, and unengaged subscribers.
Follow the instructions below use the segmentation templates:
- Click Segments in the left navigation bar.
- On the Segments screen, click + Create segment.
- Click Create next to Segment templates.
- Click one of the templates to see the pre-filled options to create a segment.
Template types
Select a template to prefill the activity options for your segment. Like custom-built segments, you can personalize all of the fields in the template.
New Subscribers
Use this template to create a segment of subscribers who’ve signed up in the last 180 days:
Engaged Subscribers
Use this template to create a segment of subscribers who’ve clicked a shortlink at least once in the past 90 days:
Unengaged Subscribers
Use this template to create a segment of subscribers who haven’t clicked a shortlink at least once in the last 30 days:
Prospects
Use this template to create a segment of subscribers who haven’t made at least one purchase:
Repeat Buyers
Use this template to create a segment of subscribers who’ve made more than one purchase:
For more information, see Create a dynamic segment.