Use cases: Low inventory journeys

Heads up: This article assumes that you’re familiar with how journeys work in general, and especially how low inventory journeys work. If you haven’t yet, you should check out the following before proceeding:

Low inventory journeys send messages to subscribers to let them know that a product they’ve shown interest in is almost out-of-stock. Check out the following use cases for some inspiration on how you can optimize low inventory journeys for your store.

Branching in low inventory journey use cases

As with other journeys, you can add branches in low inventory journeys to more intelligently react to subscriber behavior, attributes, and actions. Continue on for our recommendations on using branches in low inventory journeys.

Branch on product collection

With an eCommerce integration or the Product Data API, you can input product data to incorporate product attributes in your subscriber segments or journey branches. This allows you to create product-change triggered journeys. For more information, see Use your product data in Attentive.

  • Use the What product became low inventory branch with the Product collection option to boost sales of low inventory product collections like limited edition collections or summer fits.

Branch on subscribers who previously made a purchase

  • Keep the default branch included! When you create a low inventory prebuilt journey, it'll already have a branch for Has made a purchase at least once since starting this journey. You should keep this in place to make sure you’re not spamming subscribers with messages about products they already purchased from you.

Branch on subscriber segments

  • Use the What segment the subscriber is in branch to send your very best customers a heads up when in-demand products start running low on inventory.

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