We’ve made two important updates to Attentive’s email platform over the past month in regards to attribution. These include:
Cross-Channel Attribution
We have made updates to our cross-channel attribution, so that if a user makes a purchase and their last touch was outside of the given attribution window for that channel (e.g. email), we will look at the last touch from the other channel (in this case, text).
[Beta] iOS Revenue Attribution Opens:
With the release of iOS 15, any subscriber that uses an Apple mail will have their email images prefetched and cached, causing those emails to register as ‘opened,’ even if the recipient did not physically open the email. This feature allows customers to exclude those iOS opens that artificially inflate their email performance numbers.
More details can be found in this Help Center article.