RetentionX is a customer retention platform that lets you manage your customer data. You can perform powerful analytics on the data, create segments, and synchronize the segments across your technology stack.

Use the RetentionX and Attentive integration to target the same audience across social ads, email marketing, SMS, and other channels.

With this integration, you can:

  • Build more powerful segments in Attentive
  • Target the identical audience across all channels


Ensure that you meet the following requirements in order to set up this integration:

  • A Shopify store
  • A RetentionX subscription

Now, complete the following procedure to set up the integration for RetentionX and Attentive.

Set up the integration

  1. Log in to your RetentionX account.
  2. Navigate to:
  3. Select the Attentive application.
  4. Connect with oAuth.
  5. Navigate to
  6. Click Create Audience on the segment that you want to push to Attentive.
  7. Click Attentive, and start the sync.
    The data will be visible in Attentive the next day.

Use a custom event to create a powerful segment

Twenty-four hours after the integration is connected, you can create a powerful new segment in Attentive using the following custom event from RetentionX:

Custom event Property
RX - Segment Affiliation Segment

Customers get this event every day they join or are still in the segment!


We’re here to help! Contact to ask about the Attentive + RetentionX integration.

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