Ideas and opportunities to help drive more revenue for your business this month.
- Celebrate the mother figures in your customer’s’ lives with a special promotion.
- Use texted-a-keyword journeys to encourage personalized gift guides or product recommendations.
- The day before Mother’s Day messaging starts, send a conversational campaign that provides customers the opportunity to reply “PAUSE” and elect not to receive Mother’s Day content.
- Timely Push: May 1st - May 14th
Memorial Day Weekend Sales
- Send an “early access message” to VIP customers or active subscribers. Kick off your sale with a full-list send to to maximize revenue.
- Retarget engaged shoppers and non-purchasers with an end of sale message. Use strong CTA copy such as “last chance,” “limited time only,” or “don’t miss out.”
- Timely Push: May 22nd - June 1st
Best-Dressed Wedding Guest
- Tap into the unofficial kickoff of wedding season by encouraging customers to be the “best-dressed guest” for their events.
- Use texted-a-keyword journeys to ask customers what type of wedding attire they are looking for this season.
- Use product data to cross-sell accessories to “complete the look” post-purchase.
National Scavenger Hunt Day
- Create a fun, engaging experience with your customers on National Scavenger Hunt Day using our conversational journeys.
- Ask customers questions or send them on scavenger hunts on a website as a puzzle to solve. Reveal a “prize promotion” to reward those who play along.
- Timely Push: May 24th
National Sunscreen Day
- Educate consumers about the importance of SPF for both overall health and skincare.
- Highlight products that contain SPF in your skincare, makeup, or product lines.
- Consider an A/B test of product image vs. no product image to gain messaging insights.
- Timely Push: May 27th
National Creativity Day
- Celebrate your customer’s inner artist. Promote products or content to boost creativity.
- Use this avant-garde holiday to get creative with your tone and messages.
- Gain insights by A/B testing different copy variations to learn more about what types of content resonate best with your subscribers.
- Timely Push: May 30th
Check out our full marketing blog to learn more about messaging pushes each day.
- Texts We Love
- 2023 Text Messaging Calendar
- Attentive Marketing Blog
- Blog: Conversational Strategies to Add to Your SMS Marketing
- Guide to Attentive’s Magic Campaign Composer
- Guide to Journeys
- Guide to Two-Way Journeys™
- Guide to Campaign Message Sending
- Guide to Campaign Copywriting Best Practices
- Best Practice Guide for High ROI Segments