September messaging strategies

Ideas and opportunities to help drive more revenue for your business in September.

Labor Day Weekend

  • Promote your upcoming sale early to your VIP segment to “build hype” and then send to your full subscriber list at sale launch.
  • Use Attentive’s Campaign Composer to retarget subscribers throughout the sale with 3-4 campaign messages to maximize ROI.
  • Consider using Attentive’s Automated Campaigns to have Attentive AI help you build a campaign.
  • Timely Push: 8/30-9/6
Labor Day campaign message with offer. Labor Day campaign message.

Grandparents Day

  • The day before Grandparent's Day messaging starts, send a conversational campaign that allows subscribers to reply “PAUSE” to not receive Grandparent's Day content.
  • Help your subscribers find the perfect gift based on their price point. Use a Two-Way journey, encouraging subscribers to reply back with the number that corresponds with how much they want to spend.
  • Timely Push: 9/10
Grandparent's Day two-way journey messages. Grandparent's Day message with image.

International Day of Peace

  • Share initiatives your brand is taking towards Peace Day.
  • Focus on building engagement by sending a text from a team member thanking subscribers for their support and encouraging them to reply back.
  • Timely Push: 9/21
Interntional Day of Peach campaign message. Interntional Day of Peach campaign message.

First Day of Fall

  • Create a fun experience with your subscribers through Two-Way journeys. For example, kick off the conversation by asking what their favorite fall item is.
  • Help your subscribers prepare for the season by sending a fall essentials checklist with your new arrivals or seasonal collections.
  • Use Attentive AI to incorporate witty puns into your promotional copy (e.g., “these deals are so good, you can't help but fall for them!”).
  • Timely Push: 9/23
First day of fall campagin message with image. First day of fall campaign message with image.

National Women’s Health/Fitness Day

  • Direct your subscribers to other platforms with relevant content (e.g., a blog post or Instagram live talking about women's health).
  • Show your female-identifying subscribers that your brand cares by sending a checklist of different ways they can take care of their health.
  • Timely Push: 9/27
Women's health and fitness day campaign message with image and offer. Women's health and fitness day campaign message with offer

Check out our full marketing blog to learn more about messaging pushes each day.

Image of September marketing calendar.


Articles in this section

Was this article helpful?
0 out of 0 found this helpful