July messaging strategies

Ideas and opportunities to help drive more revenue for your business in July.

Fourth of July

  • Promote your upcoming sale early to your VIP segment to “build hype” and then send to your full subscriber list at sale launch.
  • Use Attentive’s Campaign Composer to retarget subscribers throughout the sale with 3-4 campaigns to maximize ROI.
  • Consider using Attentive’s Automated Campaigns to have Attentive AI help you build your campaign.

  • Timely push: 7/1-7/6
Example July 4 campaign message with image. Example July 4 campaign message with image and offer.

Prime Day

  • Celebrate Prime Day with your subscribers by treating them to an extra special deal.
  • Craft engaging message copy with puns surrounding the word "prime."
  • Drive traffic to your Amazon storefront.
  • Timely push: 7/13
Example Prime Day campaign message with image. Example Prime Day campaign message with offer.

Summer Vacation

  • Highlight a new collection or product launch to remind subscribers to stock up on summer essentials.
  • Engage with your subscribers through a Two-Way journey and send product recommendations based on their answers.
  • Instantly segment your most engaged subscribers by having them reply to a two-way journey. Follow-up with a special offer to reward them.
Example summer vacation campaign message. Example summer vacation campaign message with offer.

National Clean Beauty Day

  • Educate your subscribers about your brand's sustainability efforts and direct them to relevant content across your platforms.
  • Promote a new collection or product while highlighting its eco-friendly aspects.
  • Create a fun and informative experience using Two-Way journeys to provide more information about certain products.
  • Timely Push: 7/15
Example clean beauty campaign message with image. Example clean beauty campaign message.

International Plastic Bag Free Day

  • Inform your subscribers about brand initiatives and invite them to participate.
  • Showcase your brand's love for the earth by promoting a limited-time flash sale. Include time-sensitive words to create a sense of urgency.
  • Timely Push: 7/3
Example plastic bag free day campaign message. Example plastic bag free day campaign message.

Check out our full marketing blog to learn more about messaging pushes each day.

Image of July marketing calendar.


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