Create and use synced rows

In addition to standard saved rows, you can also use synced rows to streamline how you create and update emails. When you change a synced row, the change automatically appears in all emails that use that synced row.

Standard saved rows, on the other hand, work like the “save as” or “make a copy” functionality in applications like Word or Google Docs. This means that you can add a standard saved row to an email and then modify it without affecting other emails that use the same saved row.

Choose between a standard saved row and synced row

Consider the following when deciding to create or use a saved or synced row:

• Standard saved row: Use a standard saved row when you want to add a prebuilt section to your email while keeping the ability to modify it without affecting other instances of the same saved row in other emails.
  
  
  Example: You have specific promotional language that you want to add to your emails. This language applies to most subscribers, but you need to make minor adjustments to that language for subscribers in California. You can create a standard saved row with your promotional language and add it to all of your emails. If you then modify the saved row for the email to subscribers in California, those changes won't affect the saved row in your emails to subscribers elsewhere.
• Synced row: Use a synced row to manage a prebuilt section of your email, such as a footer, from a single, centralized location. This means any changes you make to the synced row automatically appear in all emails where that synced row appears.
  
  
  Example: You need to update your company's contact information. If you use a synced row for your email footers, all you need to do is update the synced row. Any email messages containing that synced row are automatically updated.
  Note: Subscriber and product personalizations, product recommendations, and dynamic products can’t be used with synced rows. The only supported macros are {{companyAddress}}, {{companyLink}}, {{unsubscribeLink}}, and {{webView}}.

On the Rows tab of the Email Templates page, use the dropdown at the top of the page to select one of these viewing options: All row types, Standard rows, or Synced rows.

Create a synced row

There are three ways to create a synced row:

• From the Email Templates page
• While designing an email

Create a synced row from the Email Templates page

Follow these steps to create a saved row from the Email Templates page:

1. Go to Email Templates and click the Rows tab.
2. Click Create row.
3. An editor similar to the one you use to design emails appears. Design your new row in the row editor. For more information about adding and editing content, see Design your email.
4. Click Save row. The Save row pop-up appears.
   
5. In the Save row pop-up, complete the following:
   • Enter a row Name.
   • Select a Category. Keep in mind that the Category determines where you can find the row in the email editor when you add a row to an email.
   • Choose a row Type. To create a synced row, choose Synced.
   • Click Save.

You can now add your new synced row to your emails.

Create a synced row while designing an email

As with standard saved rows, you can create a synced row while you’re designing a row in an email.

1. While editing an email, click into a row, then click the save icon. (If you don't see the save icon, click to the right or the left of the content in the row.) 
   
   The Save row pop-up appears.
2. Follow step 5 in the section above.

Your synced row now appears on the Rows tab of the Email Templates page and can be added to your emails.

Add a synced row to an email

Follow these steps to add a saved row to an email.

1. While editing an email, click the Rows tab. Choose a category from the dropdown to see synced rows in that category. Synced rows have the Synced label.

   

2. Click and drag the synced row you want to add to your email.

3. (Optional) Click the edit button (the pencil icon) in the row or the Edit synced row button on the right side of the editor to unsync or edit the row.

   A pop-up appears.
   
   If you choose to unsync the row, changes you make to the row in your email won’t affect other emails that use the same synced row. If you choose to edit the synced row, changes to the synced row will appear in every email that uses the synced row."
4. Finish designing your email.

Modify a synced row

Follow these steps to modify synced rows from the Rows tab on the Email Templates page:

1. Go to Email Templates and click the Rows tab.
2. Click the three dots next to the name of the row you want to modify.
3. Choose one of the following options:
   • Preview: See a preview of the synced row. In addition to previews of the row as it would appear on desktop or mobile devices, you can also see the row’s category. Click the Edit row button on the preview page to make changes.
   • Edit: Open the row editor. For more information about using the row editor, see Create a synced row above.
   • Make a copy: Make a copy of the row. After you save it, you can find and modify the newly copied row on the Rows tab of the Email Templates page.
   • Rename: Rename the synced row.
   • Move to a different category: Change the row’s category. This affects where you can find synced rows in the email editor.