Mailchimp

Grow your text marketing list and your email list at the same time using Attentive’s best-in-class sign-up forms. Customers can opt in to both email and text marketing in the same sign-up flow. Our integration ensures that emails automatically sync to Mailchimp so that you can start sending marketing emails immediately. This integration also helps you keep your contact data and opt-in status up-to-date.

Postback data

Through this integration, Attentive shares the following data with Mailchimp:

• email
• interests (configured in DB)
• tags (configured in DB)

You can optionally configure some of the data shared with Mailchimp. See Configure optional settings below for more information.

Prerequisites

You must have the following in order to set up this integration:

• A Mailchimp account

Step 1. Collect Mailchimp API key

Log in to your Mailchimp account and collect your API key. See Find or generate your API key to learn how to generate an API key specifically for the Attentive and Mailchimp integration. Copy the API key and store it in a safe location.

Step 2. Set up the integration in Attentive

Complete the following steps to set up the integration:

1. Go to Marketplace and select Mailchimp.
2. Enter the API key you collected in Step 1.
3. Select the Mailchimp list that you want to push new subscribers to.
4. (Optional) Enter any personalization merge tags in the Tags field.
5. Click Set up integration.

Your Mailchimp account is now connected to Attentive.

Configure optional settings

Sign-up unit list management

This setting allows you to send email addresses collected from a selected sign-up unit to a specific list in Mailchimp.

To send email addresses to a specific list in Mailchimp:

1. Go to the Settings tab for the Mailchimp integration in the Attentive Marketplace.
2. Under Optional settings, click Sign-up unit list management.
3. Click + Add new.
4. From the dropdown in the List column, select a Mailchimp list.
5. Click the three dots in the Sign-up unit column, then click Edit. The Choose sign-up units window appears.
6. Check the box for each Attentive sign-up unit from which you want to send email addresses to the selected Mailchimp list.
7. Click Add sign-up unit. The Choose sign-up units window closes.
8. Click Save changes.

Now, when visitors enter their email addresses into one of the sign-up units you selected, their email addresses will be added to the Mailchimp list you selected.

Sign-up unit tag management

This setting allows you to customize the tag data that’s sent to Mailchimp for selected sign-up units.

To customize the tag data that’s sent to Mailchimp for selected sign-up units:

1. Go to the Settings tab for the Mailchimp integration in the Attentive Marketplace.
2. Under Optional settings, click Sign-up unit tag management.
3. Click + Add new.
4. In the field under the Tags column, enter the tag you want to associate with sign-up units (e.g., attentive_bfcm). You can enter multiple tags by separating them with commas.
5. Click the three dots in the Sign-up unit column, then click Edit. The Choose sign-up units window appears.
6. Check the box for each Attentive sign-up unit from which you want to send customized tags.
7. Click Add sign-up unit. The Choose sign-up units window closes.
8. Click Save changes.

Now, when visitors enter their email addresses into one of the sign-up units you selected, the associated custom tag data will be sent to Mailchimp.

Questions?

We’re here to help! Contact our White Glove team (whiteglove@attentivemobile.com) to ask about the Attentive + Mailchimp integration.