Grow your text marketing list and your email list at the same time using Attentive’s best-in-class sign-up forms. Customers can opt in to both email and text marketing in the same sign-up flow. Our integration ensures that emails automatically sync to Mailchimp so that you can start sending marketing emails immediately. This integration also helps you keep your contact data and opt-in status up-to-date.

Postback data

Through this integration, Attentive shares the following data with Mailchimp:

  • email
  • interests (configured in DB)
  • tags (configured in DB)


Ensure that you meet the following requirements in order to set up this integration:

  • You must have a Mailchimp account

Now, complete the following procedures to set up the integration.

Step 1. Collect Mailchimp information

Log in to your Mailchimp account and collect the following information:

  • API Key—See Find or generate your API key to learn how to generate an API Key specifically for the Attentive and Mailchimp integration. Copy and store the API Key in a safe location.
  • Audience ID—See Find Your Audience ID to learn how to locate your ID. Then, copy and save the relevant Audience ID for which you want Attentive to add contacts.

Step 2. Set up the integration in Attentive

Now, complete the following procedure to set up the integration in Attentive’s platform:

  1. Navigate to the integrations setup page and select Mailchimp.
  2. Enter the details that were collected in Step 1:
    • API Key
    • Audience ID
  3. (Optional) Enter any personalization merge tags in the Tags field.
  4. Click Set up integration.
    Your Mailchimp account is now connected to Attentive.


We’re here to help! Contact our White Glove team ( to ask about the Attentive + Mailchimp integration.

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