Mailchimp

Grow your text marketing list and your email list at the same time using Attentive’s best-in-class sign-up forms. Customers can opt in to both email and text marketing in the same sign-up flow. Our integration ensures that emails automatically sync to Mailchimp so that you can start sending marketing emails immediately. This integration also helps you keep your contact data and opt-in status up-to-date.

Postback data

Through this integration, Attentive shares the following data with Mailchimp:

  • email
  • interests (configured in DB)
  • tags (configured in DB)

Prerequisites

You must have the following in order to set up this integration:

  • A Mailchimp account

Step 1. Collect Mailchimp API key

Log in to your Mailchimp account and collect your API key. See Find or generate your API key to learn how to generate an API key specifically for the Attentive and Mailchimp integration. Copy the API key and store it in a safe location.

Step 2. Set up the integration in Attentive

Complete the following steps to set up the integration:

  1. Go to the App Marketplace and select Mailchimp.
  2. Enter the API key you collected in Step 1.
  3. Select the Mailchimp list that you want to push new subscribers to.
  4. (Optional) Enter any personalization merge tags in the Tags field.
  5. Click Set up integration.

Your Mailchimp account is now connected to Attentive.

Questions?

We’re here to help! Contact our White Glove team (whiteglove@attentivemobile.com) to ask about the Attentive + Mailchimp integration.

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