Grow your text marketing list and your email list at the same time using Attentive’s best-in-class sign-up forms. Customers can opt in to both email and text marketing in the same sign-up flow. Our integration ensures that emails automatically sync to Emarsys so that you can start sending marketing emails immediately. This integration also helps you keep your contact data and opt-in status up-to-date.

Postback data

Through this integration, Attentive shares the following data with Emarsys:

  • email
  • phone
  • opt-in status
  • subscriber coupon
  • timestamp
  • custom fields


Ensure that you meet the following requirements in order to set up this integration:

  • You must have an Emarsys account

Now, complete the following procedures to set up the integration.

Step 1. Collect Emarsys information

Log in to your Emarsys account and create a new API User.
Note: You must be an account owner/super admin in Emarsys to have access to the API creation menu.

Copy and save the following information:

  • Username
  • Secret

You need the Username and Secret from Emarsys in order to complete the integration on Attentive’s platform.
Note: The API user you create in Emarsys takes about 3-5 mins to become live and may not be available instantly, but you can still use the credentials to set up the integration with Attentive.

Go to Management > Security Settings > API and edit your API user’s permissions to allow operations with contact data as shown below:


Step 2. Set up the integration in Attentive

Complete the following procedure to set up the integration in Attentive’s platform:

  1. Navigate to the integrations setup page and select Emarsys.
  2. Enter the details that you previously collected in step 1:
    • Secret
    • Username
  3. Click Set up integration. Your Emarsys account is now connected to Attentive.


We’re here to help! Contact our White Glove team (whiteglove@attentivemobile.com) to ask about the Attentive + Emarsys integration.

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