Grow your text marketing list and your email list at the same time using Attentive’s best-in-class sign-up forms. Customers can opt in to both email and text marketing in the same sign-up flow. Our integration ensures that emails automatically sync to HubSpot so that you can start sending marketing emails immediately. This integration also helps you keep your contact data and opt-in status up-to-date.

Postback data

Through this integration, Attentive shares the following data with Hubspot:

  • email
  • phone
  • creative ID
  • source


  • Attentive only posts back email data by default. You’ll need to create properties in Hubspot to pass back phone, creative ID, and source. Contact our White Glove team ( for assistance.
  • You can use the following metadata to post back creative sources to Hubspot:
        {"values": {"apiKey": "[HUBSPOT API KEY]",
        "creativeSpecificSources":"{\"[SOURCE_NAME]\":[[CREATIVE_ID], [CREATIVE_ID]],\"SOURCE_NAME_2\":[CREATIVE_ID],
    For example, if you want to associate creative IDs 200112 and 200114 with a source called attentive_desktop, and associated creative IDs 200121 and 200127 with a source called attentive_mobile, you would post back the following metadata:
        {"values": {"apiKey": "[HUBSPOT API KEY]",
    "creativeSpecificSources":"{\"attentive_desktop\":[200112, 200114],\"attentive_mobile\":200121, 200127]}"}}



Ensure that you meet the following requirements in order to set up this integration:

  • You must have a HubSpot account

Now, complete the following procedures to set up the integration.

Step 1. Collect HubSpot information

You must access your HubSpot API key in order to set up this integration. After you retrieve your API key, save it so that you can enter this information in the Attentive platform.

Step 2. Set up the integration in Attentive

Now, complete the following procedure to set up the integration in Attentive’s platform:

  1. Navigate to the integrations setup page and select HubSpot.
  2. Enter the API Key. Note that this is the information that was collected in Step 1.
  3. Click Set up integration. Your HubSpot account is now connected to Attentive.


We’re here to help! Contact our White Glove team ( to ask about the Attentive + HubSpot integration.

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