Ometria postback

Grow both your email and SMS lists using Attentive’s sign-up units while keeping subscriber data in sync with Ometria for impactful cross-channel marketing. This integration sends subscriber information and opt-in status back to Ometria automatically.

You can view the data that is passed to Ometria, as well as the use cases for this integration.

To learn more, see The Perfect Pairing: Email and SMS.

What Data Is Sent to Ometria

When the integration is live, Attentive automatically shares the following data with Ometria:

• Email address

• Phone number

• Subscriber status

  • Email opt-in status

  • SMS opt-in / opt-out status 

• Collection name

• List / Segment IDs

• Custom attributes (optional values you choose to sync)

You can optionally configure some of the data shared with Ometria. See Configure optional settings below for more information.

How SMS Opt-In/Out Status Works

Whenever a subscriber updates their SMS preferences in Attentive (opt-in or opt-out), that status update is sent back to Ometria automatically, including the date and time of the change.

Specifically:

• 📬 When a subscriber opts in for SMS:

  • We send to Ometria that they allow marketing SMS:

    allow_marketing: true

  • If the opt-in is for transactional messages (e.g., shipping updates), we send:

    allow_transactional: true

  • 🚫 When a subscriber opts out of SMS:

    allow_marketing: false  
    allow_transactional: false

This enables Ometria to have accurate subscriber status and timestamps for messaging preferences.

Prerequisites

Before you begin:

• You must have an active Ometria account.

• You need access to your API key and Segment / List IDs from Ometria. help.attentivemobile.com

🔎 Note: There is no dropdown in Attentive to select Ometria lists — you must retrieve the list/segment IDs from your Ometria account and enter them manually. 

Step 1. Collect Ometria information

Log in to your Ometria account and collect the following information:

• API Key: See API keys to learn how to generate a unique token for the Attentive integration. After you generate the key, save it to be used in Attentive.
• Segment IDs (also known as List IDs): These are your customer segments. See Saved segments to learn how to locate the IDs that you’d like to send leads to, then save it to be used in Attentive.

Step 2. Set up the integration in Attentive

Complete the following steps to set up the integration in Attentive:

1. Go to Marketplace and select Ometria.
2. Enter the following details:
   • API Key: The unique token for the Attentive integration (previously collected in Step 1).
   • Collection: A collection is a group of contacts in Ometria acquired from the same source. You can name the collection anything that makes sense to you (e.g., Attentive). When your first email from Attentive is posted back to Ometria, a collection with the name you enter here will be created in Ometria.
   • List IDs (also known as Segment IDs, previously collected in Step 1): Note that you can add multiple list IDs in this field by using a comma-separated list.
3. (Optional) Edit the following fields:
   • Forward Opt-Outs: Enable this setting to receive opt-out data on users in Ometria. By default, this setting is disabled.
   • Forward phone: Enable this setting to receive phone numbers of subscribers in Ometria. By default, this setting is disabled.
   • Forward emails: Enable this setting to receive email addresses of subscribers in Ometria. By default, this setting is enabled.
4. Click Set up integration.

Your Ometria account is now connected to Attentive.

Configure optional settings

Sign-up unit list management

This setting allows you to send email addresses collected from a selected sign-up unit to a specific list in Ometria.

To send email addresses to a specific list in Ometria:

1. Go to the Settings tab for the Ometria integration in the Attentive Marketplace.
2. Under Optional settings, click Sign-up unit list management.
3. Click + Add new.

4. Enter the Ometria List / Segment ID manually.

5. Select which sign-up units should send data to that list.

6. Save your changes.

Now, when visitors enter their email addresses into one of the sign-up units you selected, their email addresses will be added to the Ometria list you selected.

Sign-up unit source management

This setting allows you to send sign-up source data associated with a sign-up unit to Ometria.

To change the value of the source property:

1. Go to the Settings tab for the Ometria integration in the Attentive Marketplace.
2. Under Optional settings, click Sign-up unit source management.
3. Click + Add new.
4. Enter a value in the field under the Source column (e.g, attentive_bfcm).
5. Click the three dots in the Sign-up unit column, then click Edit. The Choose sign-up units window appears.
6. Check the box for each Attentive sign-up unit you want to associate with the new Source value.
7. Click Add sign-up unit. The Choose sign-up units window closes.
8. Click Save changes.

Now, when subscribers sign up through one of the associated sign-up units, your chosen Source value will be sent to Ometria.

Sync additional data to Ometria

This setting allows you to send values for properties in Attentive to Ometria.

To send additional Attentive subscriber data to Ometria:

1. Go to the Settings tab for the Ometria integration in the Attentive Marketplace.
2. Under Optional settings, click Sync additional data to Ometria.
3. Check Add additional properties, then click + Add additional property. The Add property window opens.
4. In the Add property window:
   • Enter the Ometria property name. This should match the name of a property in Ometria.

   • Enter the Attentive value. You can enter freeform text or you can click { } to see a list of available Attentive values from which you can copy & paste.

     Example: To send the ID of the Attentive sign-up unit a subscriber signed up through, enter the corresponding Attentive value: ${CREATIVE_ID}.
   • Click Submit.
5. Click Save changes.

Now, when subscribers sign up through an Attentive sign-up unit, Attentive sends this additional data to Ometria along with the default attribute data and any custom attribute data.

Questions?

We’re here to help! Contact our Support team here to ask about the Attentive + Ometria integration.