Customers today are looking for engaging and memorable experiences, which brands can achieve through the Attentive and Lexer integration by leveraging the power of Lexer's CDXP. Fueled by enriched customer profiles, brands can execute authentic omnichannel experiences and personalized SMS marketing campaigns to drive sales and engagement.
With this integration, you can:
- Leverage enriched customer profiles and segments
- Deliver better omnichannel experiences
The following attributes are created in Lexer on a customer profile when you set up this integration:
- Subscribed to SMS List
- Unsubscribed to SMS List
- SMS Opt-In Status
- SMS Subscribe Date
- SMS Send Date
- Number of SMS Sent
- Last SMS Send Date
- Number of SMS Clicked
- SMS Click Dates
- Last SMS Click
- SMS Click Rate
- SMS Campaigns Sent
- SMS Campaigns Clicked
For more details on this integration, see https://learn.lexer.io/docs/attentive.
Ensure that you meet the following requirements in order to set up this integration:
- Access to the Lexer Hub
- Access to your Attentive account
- Attentive-hosted SFTP credentials (You can request this from your Attentive CSM; see below.)
Now, complete the following procedure to set up the integration for Lexer and Attentive.
Set up the integration
Note: You must begin the integration from the Lexer Hub rather than the Attentive Marketplace.
- Log in to the Lexer Hub, and navigate to Manage > Integrations on the top bar.
- Find and click the Attentive tile.
- Click Integrate Attentive.
If you’re not currently logged in to Attentive, a pop up appears prompting you to log in using your account details.
- Log in to Attentive if needed.
A popup appears asking to connect your Attentive and Lexer accounts.
- Scroll to the bottom and click https://hub.lexer.io/login#/.
If the connection is successful, your Attentive account appears at the bottom of the side panel.
- Notify your Attentive CSM that you want to integrate with Lexer, and request that they set up an SFTP instance for you.
Your Attentive CSM provides you with the SFTP credentials.
- Send your SFTP credentials securely to your Lexer Success Manager.
Lexer sets up the connection and notifies you when it’s complete. You can now unify profiles and push segments on the Lexer Hub using your Attentive data, which includes subscriber and conversion data.
For more information, see this Lexer Learn article.
Leverage improved customer profiles and segments
The Attentive + Lexer integration lets you tap into enriched customer profiles with data-enhanced insights at your fingertips. This detailed picture then helps you create and target high-value customer segments with marketing that speaks directly to their needs.
Deliver better omnichannel experiences
Your customers want unified experiences, and the Attentive + Lexer integration delivers, allowing you to develop insights-driven omnichannel experiences that improve and drive engagement across channels.
We’re here to help! Contact firstname.lastname@example.org to ask about the Attentive + Lexer integration.