What is it?
The email editor provides two ways to store and reuse individual content blocks across multiple emails: Saved Rows and Synced Rows. While both options allow you to build a layout once and reuse it later, they handle content updates differently.
- Saved Rows: A static template library. When you insert a saved row into an email, it creates an independent copy. Any edits you make to that row later will only apply to that specific email and will not alter the original saved template or any other emails using it.
- Synced Rows: A connected global block. When you insert a synced row into an email, it remains linked to the master version. Edits made to the master synced row automatically propagate to all selected templates, active journeys, and campaigns—either immediately or at a scheduled future time.
Comparative Examples
| Row Type | How it Works | Example Use Case |
| Saved Row | Reusable blueprint. Acts as a starting layout that you intend to modify every time you use it. | Product Spotlight Grid: You create a 3-column layout with pre-styled borders, fonts, and "Buy Now" buttons. Every week, you drag this saved row into your newsletter and simply swap out the product images and text, preserving the design layout without affecting past emails. |
| Synced Row | Linked master copy. Acts as a single source of truth; changing the master updates all connected emails simultaneously. | Company Footer or Promo Banner: You create a footer containing your privacy policy link, social media icons, and support email. If your support email address changes, you update the master synced row once, and the contact info automatically updates across all live welcome journeys and transactional emails. |
How do I use it?
Create a saved row or synced row
- Open an email template within the editor.
- Select an existing row or build a new one.
- Click Save row.
- In the Save row panel, enter a descriptive name.
- Choose the row type:
- To create a Saved Row, leave the Sync row toggle turned off.
- To create a Synced Row, turn the Sync row toggle on.
- Click Save. The asset is stored in the Rows tab under the corresponding category dropdown.
Note: Subscriber and product personalizations, product recommendations, and dynamic products can’t be used with synced rows. The only supported variables are {{companyAddress}}, {{companyLink}}, {{unsubscribeLink}}, and {{webView}}.
Add a row to an email
- Open the email editor for a campaign, journey, or template.
- In the right-hand panel, select the Rows tab.
- Open the category dropdown menu and select the template you’d like to use.
- A Synced row is identifiable by the Synced icon (see image above).
- Drag and drop the row into the email layout.
Modify a synced row
When you edit a master synced row, your changes apply to every email utilizing that row. You can publish these updates instantly or schedule them for a later date.
- Navigate to Settings > Email Templates and select the Rows tab.
- Locate the specific synced row and click Edit.
- Make your changes and save.
Note: Edits made from the Email Templates page will globally impact all active email templates using this row.
Editing vs. Unsyncing a Row Within an Email
If you are working inside a specific email template and want to modify a synced row, you can choose to apply those changes globally or isolate them to just that email.
- Drag the desired synced row into the email editor.
- Click into the empty space directly to the left or right of the row's content until the action menu (edit/delete/copy buttons) appears.
- Click the Pencil (Edit) icon.
- Select one of the following options when prompted:
- Unsync this row: Converts the row into a standard, independent row. Changes made here will only affect this specific email.
- Edit synced row: Applies your changes globally to every email that uses this synced row.
- Make the necessary text, structural, or styling updates.
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Choose a deployment option:
- Apply changes immediately: Click Save and Update to push the changes live to all associated templates, draft campaigns, and active journeys in real time.
- [Beta] Schedule changes for later: Click Schedule Change. Select the specific date and time for the update to go live, and select the check boxes for the specific downstream campaigns, active journeys, or templates that should receive the update. Click Confirm Schedule.
Manage pending scheduled changes
To review or cancel a scheduled update before it goes live:
- Navigate to the Email Templates
- Select the Rows tab.
- Click the Scheduled rows toggle.
- View the schedule in the table using the Schedule column.
- To make changes to the schedule, click the three-dot menu next to the synced row.
- Select Edit row schedule and Unschedule & edit
Why should I use it?
- Efficiency: Updating global components like navigation links, compliance footers, or standard brand assets once updates them across the entire email catalog simultaneously, eliminating the need to edit individual emails.
- Content Accuracy: Universal changes ensure that legal disclosures, contact information, and branding remain consistent across both automated journeys and one-off campaigns.
- Design Consistency: Saved rows allow team members to quickly pull complex, pre-approved structural layouts into new designs, maintaining brand guardrails while allowing for custom localized text.
Automated Promotional Management: Scheduling synced row updates allows time-sensitive content, such as holiday banners or limited-time promotional offers, to launch and expire automatically without requiring manual intervention at the exact time of the event.
Notes:
- When you modify a synced row, it’s automatically updated in journeys in Draft or Active statuses and campaigns in Draft or Scheduled statuses. It’s not automatically updated, however, in journeys in the Inactive status or campaigns that are currently sending or in the Delivered status.
- Synced rows can’t be restored after they’ve been deleted.