You can connect Attentive with Shopify to enable a variety of features that can grow your list of SMS subscribers. With this integration, you can:

  • Send transactional journeys to subscribers to alert them about the status of their order or subscription.
  • Create Shopify segments to target a specific set of subscribers using customer data and lifetime purchase data.
  • Set up discount codes so that you can dynamically replenish your Shopify codes when they run out.
  • Synchronize real-time SMS subscribers so that when subscribers opt in through Attentive or Shopify, bidirectional syncing of that data occurs between both platforms. Note that you may see an influx of subscribers several days after you enable bidirectional syncing.

Attentive’s tag is automatically installed on your Shopify website as part of the integration setup process. Attentive’s tag allows your sign-up units to be displayed and observes important data on your site that powers various parts of your SMS program, such as product views, cart adds, and purchases.


Ensure that you meet the following requirements in order to set up this integration:

  • A Shopify or Shopify Plus account

  • Your Shopify store URL

Note: For International implementations with one Shopify store, a separate discount needs to be created for each Attentive account. You can’t reuse the same Shopify discount in multiple Attentive accounts.

Now, complete the following procedures to set up the integration.

Step 1. Set up the integration in Attentive

Complete the following procedure to set up the integration in Attentive:

  1. Navigate to the integrations setup page and select Shopify.
  2. Click Install.
  3. Enter your Shopify Shop URL. For example, you can enter siren-denim.
  4. Click Set up integration.
    Important! By clicking this button, you're authorizing bidirectional data sharing between Attentive and Shopify.
    You're redirected to your Shopify store, and there's a request to install the Attentive app. Note that permissions are preset with the public app.
  5. Click Install app.
    Your Shopify store is now connected.

Step 2. Edit Shopify integration settings in Attentive

Complete the following procedure to update any settings for your Shopify integration:

  1. Navigate to the integrations setup page and select Shopify.
  2. Click the Settings tab.
    Note that the Collect SMS marketing subscribers at checkout and Collect email marketing subscribers settings are enabled. Real-time marketing subscriber opt-ins are now synchronized between Attentive and Shopify. Note that you cannot sync historical email contacts--only real-time opt-ins.
  3. Enable the Ingest Transactional Events setting to synchronize real-time transactional SMS subscriber opt-ins between Attentive and Shopify. With this setting enabled, Attentive can also see transactional events, like completing a purchase.
  4. (Optional) Edit the Sync Shopify Data setting. This allows you to create targeted segments based on your Shopify data. This is required in order to sync past purchases. By default, this setting is enabled.
  5. Click Save.
    Your Shopify integration is updated.
    Note: On the Shopify side, the Attentive integration is listed under the Sales Channel header.
    Note: If you search for revenue in Shopify, the revenue from all Attentive campaigns doesn't display. Please use Attentive for that.

Step 3. (Optional) Grant permission to Attentive to use Shopify discount codes

If you’d like to import discount codes from Shopify, follow these instructions from Shopify to grant permission to Attentive to use Shopify discount codes.

Verify tag installation

When you visit your Shopify website, if the tag is implemented correctly, you'll see several network requests including


We’re here to help! Contact our White Glove team ( to ask about the Attentive + Shopify integration.

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