Manage Text-to-Join campaigns

Text-to-Join (TTJ) campaigns let you set up a memorable keyword that subscribers can text to your short code or toll-free number so that they can opt in to become subscribers. In exchange, your customers receive a confirmation text along with the welcome message and offer that you promoted to them. 

After the platform sets up these keywords for you, use the guide below to preview, assign, or manage your TTJ campaigns. 

Note: Please continue to contact the White Glove team ( if you want to:

  • Create new TTJ codes*
  • Edit existing TTJ codes
  • Copy existing TTJ campaigns

* You don't need to contact the White Glove team if you can create new TTJ codes yourself.

Create TTJ codes

First, make sure you're able to create TTJ codes without White Glove team support. If you can't, contact the White Glove team (

To create TTJ codes on your own:

  1. Go to the Sign-up units tab.
  2. Click + Create sign-up flow. Select Build custom, then click Continue.
  3. Click the Other tab, then scroll down the page and select Text to Join.
  4. Before continuing, enter a name for the sign-up unit in Name your sign-up flow (e.g., "Text to Join LUCKY2654"). This name is internal only. Click Create.
  5. In the Keyword step, enter a keyword that customers will use to opt-in by text. Do not use HELP, STOP, JOINSMS, JOINMMS, or JOIN2X as keywords. Customers will see this keyword, so make sure it's relevant and memorable. Click Save and continue.
  6. In the Assign step, choose an offer and journey for when a customer opts in to text messages. Choosing an offer is optional, but recommended. Click Save and continue.
  7. In the Review step, review your new TTJ sign-up unit. Click Activate sign-up unit when you're ready for it to be active.


Preview a TTJ campaign

To preview an existing campaign:

  1. Navigate to the Sign-up Units tab.
  2. Locate the TTJ campaign on the Sign-up method table, and then click the three dots at the end of the row.
  3. Choose Preview from the menu.
    A preview page of the campaign displays. 
  4. Review and click X on the top right to exit the preview.

Assign welcome journeys and offers to a TTJ campaign

You can assign a welcome journey or offer to a TTJ campaign (or change these assignments). To do so:

  1. Navigate to the Sign-up Units tab.
  2. Locate the TTJ campaign on the Sign-up method table, and then click the three dots at the end of the row. 
  3. Click Edit
    The Assign tab displays. 
  4. (Optional) Choose an offer from the menu. 
  5. Choose a welcome journey from the menu. 
  6. Click Save and continue.
  7. On the Review tab, review the changes to your offer and welcome journey.
  8. (Optional) If you need to make any changes, click Back and make the necessary changes. Then proceed through the workflow until you reach the Review tab again.
  9. When you are ready to complete your update, click Activate changes.
  10. On the confirmation window, click Activate changes.
    A success message displays, and the changes are now activated.

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