Dataships Integration: SMS Consent Management

Dataships integrates seamlessly with Attentive to automate SMS consent management, assisting with  compliance and maximizing your subscriber growth.

The Dataships-Attentive integration allows you to automatically subscribe or unsubscribe contacts in Attentive based on consent collected by Dataships. It also syncs important consent attributes for targeted segmentation, permitting your SMS marketing to comply with applicable regulations.

With this integration, you can:

  • Automatically manage Attentive SMS subscriptions: Dataships automatically subscribes or unsubscribes contacts in Attentive based on consent decisions from Dataships’ dynamic rules engine.
  • Sync consent attributes for personalized targeting: Details from the consent interaction—such as consent status, whether the contact is a net-new subscriber, and whether they've made a repeat purchase—are synced as custom attributes, which enhances segmentation and personalized messaging in Attentive.

 

Prerequisites

To set up this integration, you need:

  • An Attentive account 
  • A Dataships account (you can create one during the install if needed)

 

Set up the integration

Follow these steps to connect Dataships with Attentive.

  1. Check for Dataships Account Access:
    • In your Attentive account, head to Marketplace on the left side menu and search for Dataships.
    • IF you do not have an account: Proceed to Step 2 (Install Dataships).
    • IF you have an existing Dataships account: Proceed directly to Step 3 (Verify Status).
  2. Install Dataships (New Users):
    • Once redirected back to Dataships, click Don't have an account? Install from App Store.
    • Search for the Dataships app (e.g., "Dataships Checkout Opt-in").
    • Click Install or Add App and follow the prompts to complete the initial installation on your platform.
    • Once installed, you will be directed to the Dataships Control Panel, where you should proceed to Step 3 (Verify or Complete Attentive Integration) to connect your Attentive account.
  3. Verify or Complete Attentive Integration (Existing Dataships Users):
    • Once you click Install in the Attentive Marketplace, you'll be prompted to log into your Dataships Control Panel.
    • Once in Dataships, navigate to Integrations -> Attentive, and click Connect.
    • You’ll be redirected to Attentive. Authorize the Dataships app to access your account.
    • Once redirected back to Dataships, verify the integration status shows Connected.
    • In Dataships, configure your consent syncing and compliance preferences.
    • (Optional Verification: Check a subscriber profile in Attentive to ensure new properties like Dataships Compliance Status are populating correctly.)

Your Dataships integration is now active, and your consent data will begin flowing into Attentive automatically.

Automatically Manage SMS Subscriptions in Attentive

After connecting, Dataships can automatically trigger subscription events in Attentive, whenever the Dataships dynamic geo-located widget is presented at the Checkout and that interaction is to run through the Dataships rules engine to determine whether the purchaser is subscribed or not.

Dataships also leverages Attentive’s webhooks to keep consent data synchronized in real-time for Dataships verified contacts:

Subscription Event Description
sms.subscribe Automatically subscribes users in Attentive when Dataships confirms valid SMS consent.
sms.unsubscribe Automatically unsubscribes users in Attentive if consent is revoked via Dataships.

Use Custom Attributes for Targeted Segmentation in Attentive

After the integration is connected, you can create a dynamic segment in Attentive using the custom attributes from Dataships. The following custom attributes are available for segmentation:

Custom Attribute Definition
Dataships_Compliance_Status_SMS A status that designates the marketing subscription status of the contact per Dataships.
Dataships_Net_New_Marketable_SMS Designates whether the contact is a brand new marketing subscriber per Dataships.
Dataships_Net_New_Repeat_Purchase_SMS Designates whether the net-new marketable SMS contact has made a repeat purchase.

 

Questions?

We’re here to help! Contact support@dataships.io to ask about the Attentive + Dataships integration.

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