The SmarterSends integration facilitates a bidirectional data synchronization between Attentive and the SmarterSends distributed marketing platform. This configuration is engineered for organizations that require 1:1 SMS communication capabilities for individual sales representatives.
Functional Overview
The integration operates as a bridge for bidirectional SMS traffic. While Attentive remains the organizations’ Platform of Record for subscriber opt-ins and general marketing messaging, SmarterSends acts as the Execution Layer for individualized, seat based messaging.
Core Technical Capabilities.
- Two Way SMS Sync Enables 1:1 conversational messaging between individual sales representatives and specific segments.
- Opt Out Management Provides a method for sending STOP commands received within SmarterSends to Attentive via API to update the global suppression list.
- Data Consistency Synchronizes subscriber attributes and message history between both platforms to prevent communication silos.
Technical Configuration
To integrate, you must manually exchange credentials between SmarterSends and Attentive.
Requirements
- An active SmarterSends license with distributed messaging enabled.
- A custom Attentive API Key generated in the Attentive Marketplace.
Implementation Steps
For the full technical walkthrough, including API endpoint configurations and webhook setup, refer to the SmarterSends developer documentation at the link below.
SmarterSends Technical Documentation and Setup Guide
Support and Troubleshooting
- Messaging Errors If messages fail to deliver within the SmarterSends interface, verify the validity of your Attentive API Key.
- Opt outs For discrepancies in subscriber status, ensure the webhook for Opt Out events is correctly configured in your SmarterSends dashboard.
For additional help, reach out to the SmarterSends team