The Punchh Loyalty Signup journey lets you send triggered messages to subscribers after they sign up for your loyalty program. That message includes a link for the customer to complete their Loyalty Profile via the Punchh iFrame. You can optionally include a welcome message and redeemable offers to new loyalty subscribers. The iFrame can be customized.
Subscribers can sign up for your Punchh Loyalty program in several ways:
- By signing up for your loyalty program via an Attentive sign-up unit
- By texting you “LOYALTY” or another preferred keyword
- By signing up for your loyalty program with your app or another Punchh-integrated app
Each of these sign-up methods enters a subscriber into the journey featured in this guide. If subscribers sign up with a sign-up unit or text you “LOYALTY” or another preferred keyword, they’re sent a shortlink where they can complete their loyalty profile. If they don’t click the shortlink after the first prompt, they’re reminded after a brief delay. If subscribers sign up from within your app, they’re sent a welcome message with a redeemable coupon code for signing up.
Notes: This article assumes that you’ve already:
- Configured the Punchh + Attentive integration for your brand. Learn how here.
- Created a texted-a-keyword journey for the keyword “loyalty”. Learn how here.
- Used journeys in Attentive. Learn how journeys work here.
Create a Punchh Loyalty Signup journey
- Go to Journeys and click + Create journey.
- Click Start from scratch.
- Click Punchh Loyalty Signup and then click Continue.
- Click Send a message about something else, then click Get started.
- Click the dot below the Punchh Loyalty Signup trigger and select Send text message.
The Send text message panel opens. - Write a new message that welcomes subscribers to your rewards program with an optional bonus reward incentive if they complete their rewards profile. Click the button and select
{punchhLoyaltyProfileCreationUrl}
to add a shortlink to the subscriber’s profile to the message.
- Click Save.
- Below the Send text message step, click the dot, then click Branch.
The Branch panel opens. - Configure the branch:
- For Choose condition, select What segment the subscriber is in.
- For Choose segment, select Punchh Loyalty Sign Up.
- Click Save.
- Click the dot on the left side of the branch you created, then select Send text message.
- Write a message reminding subscribers to complete their profile. Include the
{punchhLoyaltyProfileCreationUrl}
shortlink.
- Click Save.
- Click the dot after the Send text message step on the left side of the branch you created in step 9 , then click Branch.
- Configure the new branch to branch on subscribers who've already clicked the shortlink you sent earlier in this journey:
- For Choose condition, select What action the subscriber has taken.
- For Choose subscriber action, select Has clicked a shortlink.
- Leave frequency and time period set to their defaults.
- Click Save.
- Click the dot on the Else (right side) of the branch you created in step 9 and select Send text message.
The Send text message panel opens. - Write a message that will be sent to subscribers who completed the Punchh loyalty signup, but didn’t send you a text message to sign up. Optionally, click the { } Personalization icon and add an offer code or link to incentivize returns to your site.
- Click Save in the lower-right corner of the Send text message panel.
- Click the dot on the Else (right side) of the shortlink branch you created in step 14, then click Send text message.
- Write a new message prompting subscribers who haven’t completed their profile by clicking on a shortlink sent with this journey to do so.
- Click Save.
- Click the dot at the bottom of the journey, then click End journey.
- Click Save.
- Click Turn on in the upper-right corner of the page to enable your journey. When you’re finished, your journey should look like this: