With the Attentive and LoyaltyLion integration, you can connect your loyalty and engagement platform to your email and SMS program. Data can be sent from your LoyaltyLion account to Attentive in order to segment loyalty subscribers and send targeted campaigns and journeys through the Attentive platform. Using email and SMS marketing can enable you to increase engagement with your loyalty program. Use this integration to deliver personalized SMS messaging to encourage repeat purchases and increase your customer lifetime value (CLTV).

With this integration, you can:


Ensure that you meet the following requirements in order to set up this integration:

  • An active LoyaltyLion subscription and a live loyalty program to access the Attentive integration. 
  • You must have a LoyaltyLion Plus plan or add the Attentive integration as a chargeable upgrade. Contact LoyaltyLion support if you need to upgrade.

Now, complete the following procedure to set up the integration in both LoyaltyLion and Attentive.

Set up the integration

To help you set up the integration, view the Connect LoyaltyLion and Attentive video.

View LoyaltyLion’s help center for more information or contact the relevant LoyaltyLion and Attentive support teams.

Increase sign ups for email and SMS marketing

You can increase sign ups for email and SMS marketing by rewarding your customers for opting in. Refer to the resources above to learn how to set up this use case.

You can use the following custom event:

Custom Event Properties
Reward for opting into SMS Marketing LoyaltyLion token and secret to activate rule

The following is a full list of properties that can be pushed to Attentive for your email and SMS marketing campaigns:

  • Total points (pending + approved)
  • Approved (redeemable) points
  • Pending points
  • Lifetime points
  • Number of rewards claimed
  • Date enrolled in program
  • Referral URL
  • Loyalty Tier
  • Birthday
  • Insights segment

Increase customer spend and reward redemption

You can increase customer spend and reward redemption by creating loyalty segments and using them to personalize your email and SMS marketing campaigns.

View the LoyaltyLion and Attentive SMS Marketing Segments and Campaigns video to learn how to set up this use case.

The following custom attributes are available as characteristics you can choose after you select A subscriber's characteristics on the Create a segment page in Attentive.

  • Tier Changed
  • Loyalty Tier
  • Reward Available
  • Rule Completed - Refer friends
  • Approaching Tier Upgrade
  • Moved to At Risk Segment

Automate your marketing efforts

You can automate your marketing efforts with event-based email and SMS messages by using loyalty data to trigger personalized email and SMS marketing journeys.

View the LoyaltyLion and Attentive SMS Marketing Journeys video to learn how to set up this use case.

The following is a full list of events that can be used to trigger email and SMS marketing journeys:

  • Customer changes tier
  • Customer’s tier has been upgraded
  • Customer’s tier has been downgraded
  • Customer has new rewards available
  • Customer refers a friend
  • Customer has completed an activity
  • Customer approaching new tier
  • Customer moved to Loyal
  • Customer moved to At Risk
  • Customer moved to Win Back
  • Customer claimed reward


We’re here to help! Contact support@loyaltylion.com to ask about the Attentive + LoyaltyLion integration. 

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