You can connect Attentive with Thanx, a loyalty and guest engagement platform for food and beverage brands designed to create a differentiated brand experience and drive higher guest lifetime value.
This integration enables you to seamlessly share data between Attentive and Thanx to create highly personalized and effective marketing campaigns.
With this integration, you can:
- Enrich User Profiles: Backfill and periodically sync existing Thanx user attributes to Attentive for advanced segmentation and journey targeting.
- Grow Your Subscriber List: Capture new SMS and Email subscribers directly at order checkout and account creation via Thanx.
- Trigger Personalized Messages: Sync real-time Thanx transaction and loyalty data to Attentive for use in creating timely, relevant segments and personalized journeys.
- Keep Consent Aligned: Automatically sync Email consent status between Attentive and Thanx to ensure both platforms are always in compliance.
This guide provides step-by-step instructions on how to set up the Thanx integration and configure key features.
Integration Prerequisites & Glossary
To successfully install the integration, you need to obtain your Thanx Merchant ID from your Thanx counterpart or account manager. This value must be entered into the corresponding field during the Attentive integration setup process.
Supported Features
This integration includes the following features, with some enabled by default and others requiring manual configuration:
| Feature Name | Feature Description | How to Enable |
| Bulk User Profiles Synchronization | One-time bulk upload and ongoing periodic sync (every 30 minutes) of existing Thanx users and attributes into Attentive for rich segmentation. | Enabled by default upon successful installation. |
| Email Subscriber Consent Status Syncing |
Historical and ongoing sync to match Email consent status between Attentive and Thanx.
Note: This only updates existing Thanx users; it doesn't create new profiles. |
Enable in the Integration Settings (checkbox). |
| Sync real-time Thanx transaction data to Attentive | Sends real-time Thanx purchase data to Attentive for use in segmentation and journeys. | Contact your Attentive or Thanx Customer Success Manager (CSM) for setup. |
Step 1: Set up the Thanx Integration in Attentive
Once you've gathered your Thanx Merchant ID (as outlined in the Prerequisites section), follow these steps to set up the integration in your Attentive account:
- In Attentive, go to Marketplace.
- Find the Thanx tile by scrolling or using the search bar.
- Click the Thanx tile.
- Click Install.
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On the Thanx setup page, fill out the field:
- Thanx Merchant ID
- Click Save and continue.
After saving, the basic connection between Attentive and Thanx is established. The default feature, Bulk User Profiles Synchronization, will begin immediately.
Step 2: Configure Integration Features
After the initial setup, you can configure the specific features that best suit your marketing needs.
Bulk User Profiles Synchronization (Thanx → Attentive)
This feature is enabled by default upon successful integration installation. It performs a vital one-time historical backfill and then continues with periodic updates.
- Historical Backfill: A one-time backfill will be kicked off immediately upon installation and may take up to 24 hours to complete. This backfill pulls all existing users from your Thanx account into Attentive, regardless of their SMS or Email subscription status.
- Ongoing Sync: After the backfill, historic guest data syncs periodically every 30 minutes.
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Synced Data: The sync includes valuable loyalty and customer attributes you can use for segmentation:
- Thanx Loyalty Tier
- Thanx Loyalty Points Balance
- Thanx Loyalty Start Date
- Thanx Birthday Month
- Thanx Birthday Day
Email Subscriber Consent Status Syncing (Outbound from Attentive → Thanx)
This feature ensures that a user's Email consent status is consistent between both platforms. It performs both an initial historical sync and ongoing updates for existing users.
To enable this feature:
- Navigate to the Thanx Integration Settings in Attentive.
- Select the Sync Email Consents checkbox.
- Click Save changes (or the equivalent button).
Note on Sync Completion: Generally, the historical sync processes around ~50k records a day.
Capture SMS & Email Subscribers at Order Checkout & Account Creation (Thanx → Attentive, SMS + Email)
This allows new subscribers opting in through Thanx's checkout or account creation forms to be seamlessly added to your Attentive lists.
To enable this feature:
- Navigate to the Thanx Integration Settings in Attentive.
- Select the corresponding checkbox for Capture SMS & Email subscribers at order checkout & account creation.
- Click Save changes.
Sync Real-time Thanx Transaction Data with Attentive (Thanx → Attentive)
This feature enables the flow of real-time Thanx purchase and transaction data into Attentive, allowing you to use it for powerful segmentation and journey triggers.
Setup Requirement: Setting up Thanx purchase data requires you to work directly with your Thanx CSM for configuration. Please reach out to them to initiate this setup.
Support Contact/Resources
Questions? Please reach out to your CSM or Support!