Mystery offers in sign-up units let you add a gamified experience to your website, engaging visitors and boosting sign-ups. These sign-up units create an interactive experience for site visitors, inviting them to tap or click to reveal an offer before signing up for texts or emails from your brand.
Adding a mystery offer to sign-up units has been shown to increase list growth by 25% in early testing.
You can choose between two formats:
| Blur: Tap or click to unblur the offer | Envelope: Tap or click to open the envelope |
Add a mystery offer to a sign-up unit
While creating or editing a sign-up unit, follow these steps to add a mystery offer:
- Click Edit Design.
- Click +.
- Click Tap to Reveal.
- Choose a Hidden offer type:
- Blur
- Reveal
- Customize Headlines, Hidden Offer text, and the Tap to reveal prompt.
- Click Save changes.
Finish designing your sign-up unit, then schedule and activate it.