You can now branch journeys based on product inventory thresholds. This allows you to send different messages to subscribers depending on how many units of a product are in stock. This functionality is similar to the ability to set up back-in-stock and back-in-stock opt in (waitlist) journey inventory thresholds.
Example: You set up a cart abandonment journey with an inventory threshold branch. If there are five units (or more) of a given product in stock, subscribers receive a message with a link to their cart. If there are less than five units, subscribers receive a message that lets them know the item is out of stock and links to a page with your bestsellers instead.
Notes:
- Branching by product inventory is available for journeys where you can branch by product data (i.e., back in stock, back in stock waitlist/opt in, browse abandonment, cart abandonment, and post purchase).
- Be sure to consider how adding an inventory branch threshold interacts with other branches and journey steps. For example, keep in mind that if a subscriber qualifies for more than one branch, they enter the left-most path in the journey.
Set up inventory threshold branching in a journey
Follow these steps to add an inventory threshold branch to a journey:
- Edit an existing journey or create a new journey.
- Click + and then click Add branch where you want to add the inventory threshold branch in your journey.
- In the branch configuration panel on the right, click Choose condition and select What product was (back in stock/viewed/added to cart/purchased).
- Click Choose product property and select Product inventory.
- Under Branch 1, create the condition for your first branch:
- Choose Greater than or equal to or Less than or equal to, then enter the number of units.
- If multiple dynamic products is enabled for your brand, choose Where any product is or Where all products are, then choose Greater than or equal to or Less than or equal to, then enter the number of units.
- Create additional branches as needed.
- Click Save.
- Continue building your journey by adding steps to your new branches.
- Click Turn on or Schedule when finished.
| Inventory threshold branch settings for a back in stock journey | Inventory threshold branch settings (with multiple dynamic products) for a post purchase journey |