Within Attentive, you can access the Analytics Dashboard and reporting metrics to view the success of your campaigns, sign-up units, and more. This will help you spot efficacy and key trends, and optimize your messaging strategy.
To refine your analytics, you can view data by: Subscribers, Revenue, Message Send Volume, and Billable Spend. Then, on the Reports tab, you can generate customized reports of these metrics to use in other tools.
To get started with analytics and reporting, check out the following resources: