Sign-up units are customizable popups and forms through which customers can subscribe to your messaging. Use these to quickly grow your subscriber base by converting visitors into SMS and email subscribers. You can incentivize them with offers and send them a welcome journey when they opt in.
Before you begin
If you’re a new Attentive customer, we recommend setting up your default brand styles before creating your first sign-up unit. This ensures that all future sign-up units follow the same visual template. You can edit these styles at any time.
You should also be sure you’ve already created an offer and set up a welcome journey.
Landing pages
In addition to creating sign-up units, we also recommend that you create landing pages for social media and email marketing. Landing pages are static capture forms hosted by Attentive, which you can use on platforms or pages separate from your main website. Unlike sign-up units, these are always active and don’t limit who can see them. You can also embed landing pages directly on your site.
Other features to explore
Make your sign-up units interactive
- Mystery offers: Engage visitors by creating an interactive experience for site visitors, inviting them to tap or click to reveal an offer. Learn more
- Spin to win: Gamify the sign-up unit experience by inviting visitors to “spin” a wheel by clicking to receive an offer. Learn more
Display sign-up units using contextual and behavioral triggers
- Add-to-cart units: Display a sign-up unit when a visitor adds the first item to their cart. Learn more
- Exit intent: Display a sign-up unit when a visitor shows signs of leaving your website. Learn more
- Display rules: Fine-tune when and where sign-up units appear based on URLs, link tracking parameters, referring domain, scroll depth, time on site, or cookies. Learn more
Set up product-related sign-up units and features
- Back in stock waitlist: Let visitors subscribe to receive notifications about specific out-of-stock product variants. Learn more
- Sign-up discount CTAs: Show a sign-up incentive on product display pages (PDPs). Learn more
Drive sign-ups with urgency and social engagement
- Countdown timers: Create urgency for limited-time offers. Learn more
- Social proof metrics: Display how many other visitors have recently signed up. Learn more
- Pre-engagement pages: Ask visitors if they’re interested in a discount before showing the full sign-up unit. Learn more
Gather more subscriber data
- Custom attribute collection: Gather data like product preferences or birthdays directly through sign-up units. Learn more
- Email-only sign-up units: Collect email addresses from visitors in regions where you don’t send text messages. Learn more
More resources
Get started and initial setup
- What are sign-up units?
- Set up your Brand Kit
- Migrate your SMS program to a new number
- FAQs: List growth and incentives
- Pros and cons of phone number types
Create sign-up units
- Create a new sign-up unit
- Use templates to build sign-up units
- Create email-only sign-up units
- Show a sign-up unit when items are added to cart
Design sign-up units
- Design a sign-up unit
- Specifications for sign-up units
- Add mystery offers to sign-up units
- Add a sign-up discount CTA to your product pages
- Add spin to win to a sign-up unit
- Add a pre-engagement page to a sign-up unit
- Add a social proof metric to a sign-up unit
- Countdown timer
- Collect custom attributes from sign-up units
- Customize sign-up units to identify and inform existing subscribers
Display rules and targeting
Create landing pages
Manage sign-up units
- Manage sign-up units
- Schedule a sign-up unit
- FAQs: Sign-up unit schedules
- Copy a sign-up unit
- Archive sign-up units
Text-to-join campaigns
Social media integration
Back in stock waitlist
- Back in Stock Waitlist overview
- Add the Back in Stock Waitlist code snippet to your Shopify store
- Add the Back in Stock Waitlist code snippet to your non-Shopify or headless/Hydrogen Shopify store
- Create a Back in Stock Waitlist sign-up unit
- Create a Back in Stock Opt In journey
- Back in Stock Waitlist subscriber experience
Sign-up unit compliance (US)
See Compliance for international sign-up unit compliance guides.